BUS 245 Business Strategies
This course provides an overview of the business models and strategic management frameworks available to conduct business ethically on the internet and through mobile markets. Students define core business strengths, apply models/frameworks to situations, analyze internal/external environments, especially the competition, develop strategic plans, evaluate alternatives and recommend effective solutions. Students focus on creating and communication strategic decisions for stakeholders to gain competitive edge, allowing for continued growth and success. Students focus on customer service, leadership, legal, marketing, supply chain and technology strategies, as well as security and payment options, site promotion and value creation through case studies, discussions, individual and group projects, completing a social media simulation and creating an online marketing business strategy for a new business. 12 (3 lecture hours)
Prerequisite
BUS 202 with a minimum grade of 'C'