JRN 205 Introduction to Public Relations
This course introduces students to the history, theory and practice of public relations. Students learn about the work performed by public relations professionals in various organizations. Students explore the differences between external and internal communication; the operation of public relations professional within an organization; interaction with journalists and society; and how to use traditional and social media to further an organization's agenda. Various cases are discussed to examine ethics and how public relations professionals communicate for the benefit of an organization. 11 (3 lecture hours)