BUS 126 Fundamentals of E-Business

This course provides an introduction and overview of conducting business online. It is designed to help a new or existing traditional business understand the unique aspects of running an e-business and make informed decisions necessary in order to build and maintain a successful e-business. Topics covered include: search engines and portals, marketing strategy, security, payment options, legal issues, site promotion and considerations for the future. 12 (3 lecture hours)